Introduction

Content writing is not just a buzzword. It’s the lifeblood of your website. If you’re not writing good content, then your website will suffer in search results and people won’t come back to visit again. But how do you write good content? Well, that’s what this blog post (and video) is about!

Content is a critical part of your website

Content is a critical part of your website. The more interesting and engaging it is, the more people will want to stay on your site. And that’s what content writers do: they make sure their clients’ websites are interesting and engaging.

But why? Why should you care about content as an individual? Because having good (or bad) writing on your website affects everything from whether people remember your business when they’re looking for something in particular, all the way down to whether or not they share with their friends or coworkers who might be interested in what you offer!

Content writing is the new SEO

What does that mean? Well, if you’ve ever written for the web and had your content penalized by Google’s algorithms because it wasn’t written in a way that was optimized for search engines–which most of us have at some point–then you know how frustrating it can be when Google doesn’t understand what you’re trying to say or doesn’t like the way you’re saying it. Content writing means taking into account who might be reading your website and then making sure that they have an easy time finding what they need on your site.

Content writing also means knowing how people interact with websites these days instead of assuming everyone will always read from top-to-bottom like they would in print or on TV/film screens (which they won’t). If someone lands on a page with too many words without any images or videos embedded within them, chances are good that person will leave without reading anything at all! So don’t forget to include images wherever possible throughout each article; otherwise people might think something’s wrong with their computer screen rather than just being overwhelmed by text alone…

You don’t have to be a content writer to do content writing

This may sound obvious at first, but it’s actually an important thing to remember when you’re first starting out. There are many different types of content writing, and each one requires its own skill set and approach. You can’t just write an article or create a blog post the same way that you would write a press release or brochure–the two projects require different skillsets and strategies.

It’s not just keywords and keywords 

• It’s not just keywords and keywords and keywords. You need to write for people, not search engines. The goal is to create content that engages your audience and helps them accomplish their goals–not just get them to click on a link that takes them somewhere else.
• Write for your audience, not yourself. If you’re writing about something you don’t understand or care about, it will show in your writing! So make sure you always know what audience(s) are going to read what you’ve written before starting any project–and then write with them in mind at all times throughout the process of creating the final product (whether it’s copy or an infographic).
• Use keywords naturally without overusing them.. Keywords should enhance rather than distract from the overall message of an article; otherwise they become nothing more than filler material used only by SEO “experts” who aren’t interested in delivering meaningful content but rather only improving their rankings on Google searches (which isn’t necessarily bad if done correctly).

You can write for any type of audience

Your audience is key. You may think you know them, but you really don’t until you’ve done some research and made an effort to understand their needs and desires. For example, if I’m writing for a group of middle-aged men who have all been married for 20 years or more, then I need to make sure that my content addresses all the issues they care about: marriage troubles, raising children together as a couple (and separately), financial struggles in retirement etc…

The only way to fully understand your audience is through research.

The only way to fully understand your audience is through research. You can use surveys, interviews and user experience testing to get a better understanding of your audience’s interests, needs and preferences. Alternatively, you can also use data and analytics to learn more about them.

Writing for web is different from print or screenwriting.

If you’ve ever written a paper or a blog post, then you know what it’s like to write content for the web. The differences between these two forms of writing are significant and need to be taken into consideration when creating your content.

The web is a different medium from print or screenwriting in many ways: there’s less space for text (and more opportunities for images), interactivity is more important than linearity, and global audiences require different writing styles than domestic ones.

Don’t be afraid of long-form content

Long-form content is more likely to be shared and read.

Long-form content is easier for people to consume on mobile devices.

Write about topics that people care about

The best kind of content is the stuff that people care about. If you’re writing about something that only you and your company care about, then chances are no one else will be interested in it.

That’s not to say that there aren’t some topics that are more “crowd-pleasing” than others; if you can find a way to make something personal or relevant to your audience, then go for it! But if all your posts are just talking about yourself or even worse–your product/service/brand–then no one will read them (and if they do read them and don’t like what they see, they’ll likely unfollow).

Content writing is important

Content writing is important and it’s worth figuring out how to do it well if you have a website or blog.

Content is the most important part of your website: if your content isn’t good, no one will want to visit your site.  It’s not enough just to have keywords in there–you need actual information that people will find useful, interesting and engaging (and preferably all three).

However! You don’t have to be an expert in content writing yourself in order for this rule about “good” vs “bad” content on websites/blogs etcetera apply; simply put: if there are lots of people visiting your site then chances are pretty high that some small percentage of those visitors will actually end up liking what they see enough so as not only come back again but also recommend others do so too…

Conclusion

Content writing is a skill that can take years to master, but it’s worth it. If you want people to read what you write and find value in it, then make sure your content is worth reading! This means writing about topics that people care about, not just yourself or your company. It also means being clear and concise with our language so readers don’t get lost along the way–which may mean cutting out some unnecessary words here or there (like “very”). But most importantly: when all else fails? Just remember: Content Writing Is Not A Mystery!