Organization Strategic Analysis

Organizational strategic analysis is a crucial process that helps organizations assess their internal and external environments to identify strengths, weaknesses, opportunities, and threats. This analysis serves as the foundation for developing effective strategies to achieve organizational goals and objectives. It involves examining the organization’s mission, vision, and values, as well as its internal resources, capabilities, and processes. Additionally, it requires a deep understanding of the external market, including competitors, customers, and industry trends.

The first step in conducting a strategic analysis is to clearly define the organization’s mission, vision, and values. The mission statement describes the organization’s purpose and primary objectives, while the vision statement outlines its desired future state. The values statement defines the organization’s core beliefs and principles. A clear understanding of these elements is essential in developing effective strategies that align with the organization’s purpose, objectives, and values.

Next, the organization needs to assess its internal resources, capabilities, and processes. This includes a review of the organization’s structure, culture, workforce, and operations. It also involves analyzing financial performance and other key performance indicators. By assessing its internal environment, the organization can identify its strengths and weaknesses, and develop strategies to leverage its strengths and address its weaknesses.

In addition to internal analysis, the organization must also conduct an external analysis to understand the market in which it operates. This includes analyzing industry trends, identifying competitors, understanding customer needs and preferences, and assessing regulatory and legal factors. Through this analysis, the organization can identify opportunities and threats in the external environment that may impact its operations and develop strategies to capitalize on opportunities and mitigate threats.

Finally, the organization must develop and implement strategies that align with its mission, vision, and values and address the strengths, weaknesses, opportunities, and threats identified in the analysis. This involves setting clear goals and objectives, identifying the resources required to achieve them, and establishing metrics to measure progress and success. About the chosen company

The famous organization of Malaysia, KK Super Mart has been chosen for this study which is a retailer company. KK Super Mart offers competitive prices with up to 9000 varieties of daily essential products (kkgroup, 2022). This organization is considered to be better than the SenQ Malaysia company and KK is a one-stop convenience chain store and the local people like it.

Strategies and operational method of KK Super Mart

KK Super Mart has got success in its field as it has applied Digital Strategies for its business development. It gives importance to the innovation of products for the company. It applies strategy for technological development as well as setting goals. Knowledge retention as well as increasing brand value has been given importance by this organization. Customer satisfaction is another important digital strategy taken by KK Super Mart for organizational improvement. Operational efficiency, as well as business value, is other digital strategies that the company adopted for performance improvement.          

Comparison of strategy

SenQ Malaysia is another big retail company in Malaysia and has over 100 stores in this country. However, the important factor is that the present company KK Super Mart is doing better than the other one (SenQ Malaysia). Although the former company provides a unique as well as a convenient shopping experience, it does not serve better than KK Super Mart. KK has provided different services and bill payment via photostat, e-pay, and top-up services have been given by this organization (kkgroup, 2022). KK Super Mart takes care of the essential daily needs of the customers and they are making innovation strategies as per need. It makes them different from other retail companies in the country.            

Recommendation

KK Super Mart has given the focus on product innovation and therefore it can be recommended that the other organization can make effort in the innovation process for further development.

It can be suggested that the company also follow technological development for their improvement.

Other companies can take operation efficiency as well as the business value and it will help them in their organizational development.